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Six reasons why direct marketers should be swooning over social media
I’m not going to lie. I get it. I really do get it. As someone who earned a livelihood for many years writing copy almost exclusively for direct mail and email, I totally understand why some...
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Paying to play on social media
Despite rumors to the contrary, it’ll cost you if you want to run a successful social media program. It’ll cost you both time and money, not to mention all the skills and experience you’ll need to help...
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Cats, dogs, brands and social media
It was absolutely hilarious, if you ask me. It was just a few weeks ago, on a Tuesday night (October 4). Two men vying for the second highest office in the land, Mike Pence and Tim Kaine, were debating...
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10 mistakes businesses and brands make with social media
With social media reach and engagement rates having dipped so precipitously over the last year or so, paying to play is the only option for most brands now. But what about businesses and brands that...
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Don’t think twice about doing video on social media
Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” On second thought, maybe he was putting it too mildly. The future has arrived, and thanks to social...
View ArticleFive great storytellers on social media
What would we do without social media? Seriously, do you know how little trust consumers have these days in advertising, marketing and PR? Not to be the bearer of bad news, but people really don’t...
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Five ways President Trump takes advantage of social media
I didn’t vote for him last November. There was no way this registered Democrat from the blue state of Massachusetts would check that box. But I have to give him props for his tweets. How a...
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Seven B2B marketers rocking it on social media
The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music. You might think of the B2C peeps as the cool kids,...
View Article10 ways Major League Baseball teams win on social media
There may still be a little chill in the air in some parts of the country, but spring has arrived and so has one of the biggest rites of this time of the year: the beginning of the Major League...
View ArticleFive universal principles of social media engagement for businesses
Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media. Obviously, you can put the odds in your favor if you follow the...
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